Agentic CommerceYour next customer is an AI agent.
Agentic commerce is what happens when AI agents search, compare and buy on behalf of their users. This site explains how it works — and how to get your ecommerce ready.
{
"@type": "Product",
"name": "18V Pro cordless drill",
"sku": "PV18-PRO",
"offers": {
"price": 89.00,
"priceCurrency": "EUR",
"availability": "InStock",
"eligibleQuantity": 6
},
"agent_checkout": "enabled"
}
What is agentic commerce?
Delegating your shopping to a machine is no longer hypothetical: a piece of autonomous software takes a need expressed in plain language, explores what's on offer, decides against the criteria it was given and places the order. That shift — the buyer sets a direction, the program executes — is what agentic commerce describes.
Everything about agentic commerce →Fifteen months that changed online commerce
The idea of delegating purchases to an AI isn't new; the infrastructure is. Four milestones put the missing pieces in place:
MCP — the universal socket
The first piece: a standard plug between AI models and information systems. Without it, none of what follows would have been possible.
ACP — buying inside ChatGPT
Two locks open the same week: purchase becomes possible mid-conversation, and delegated payment finds its trust framework.
UCP — the coalition standard
An open standard rallies retailers and payment networks: the signal that the industry is converging rather than fragmenting.
Rollout accelerates
Simpler activation, new capabilities, more markets — specifications move every quarter. Our watch keeps up.
What changes, depending on your profile
On Shopify, BigCommerce and the like, UCP and ACP arrive natively: your challenge isn't protocol-level, it's catalog and feed quality — which decides your visibility in assistants' recommendations.
Which combination to target → Direct-to-consumer brandAgents can route high-intent customers straight to your checkout, with no marketplace in between. The prerequisite: a machine-readable catalog and unambiguous terms of sale.
Prepare your site → Manufacturer, wholesaler, distributorRecurring purchases, objective criteria, per-account pricing: B2B is the natural ground for agents. Supplier comparison, conversational quoting, autonomous replenishment — the growth lever is here.
The B2B guide →The standards shaping the market
Four protocols are emerging to let agents talk to merchant sites. Understanding their respective roles is understanding where commerce is heading.
Universal Commerce Protocol
The broadest open standard: from catalog through to after-sales.
→ Google ACPAgentic Commerce Protocol
The one that makes buying inside ChatGPT work.
→ OpenAI × Stripe MCPModel Context Protocol
The connection layer beneath the others — and B2B's doorway.
→ Anthropic AP2Agent Payments Protocol
The proof that the agent was allowed to pay.
→ Google × card networksThe practical guides
Making your catalog readable by agents
Product feeds, structured data, APIs: where to start.
Structured data & schema.org for ecommerce
The technical bedrock every agent reads first.
Agentic commerce in B2B
Negotiated pricing, customer accounts, recurring orders: the specifics.
Checklist: is your site agent-ready?
The 20-point audit to score your agentic maturity.
The vocabulary of agentic commerce
A clear, sourced definition for every term. The reference glossary, written for humans and generative engines alike.
Getting started on this site
Where do I start if the topic is new to me?
With our reference page: about twelve minutes covering the definition, an agent's purchase journey, the protocols and what changes for merchants. Everything else on the site follows from it.
Who is this site for?
Merchants and their teams: B2C ecommerce, direct-to-consumer brands, B2B manufacturers and distributors, plus the agencies and integrators supporting them. The content is technical but free of needless jargon.
How do I know if my site is ready?
The agent-ready checklist is a 20-point audit with a score, organised in five families — from product data through to measuring the agentic channel.
How often is the site updated?
One publication a week in the news section, and a revision of the reference pages whenever protocols evolve — their specifications move every quarter. Every page carries its update date.
A diagnosis with no blind spots.
Our Commerce Agentique experts audit your site against the 20 agent-ready points and hand you a prioritised report with a concrete roadmap.