EN
// glossary

GEO

By Patrice Calvez Updated: August 2026 Read time : 2 min

Generative Engine Optimization: optimizing content to be understood, retained and cited by generative engines (ChatGPT, Gemini, Perplexity…) — the continuation of SEO in the age of single answers.

DEFINITION

GEO — Generative Engine Optimization: optimizing content to be understood, retained and cited by generative engines (ChatGPT, Gemini, Perplexity…) — the continuation of SEO in the age of single answers.

In practice

Where SEO targeted ten blue links, GEO targets one generated answer. The levers shift accordingly: self-contained, quotable definitions, clear structure, verifiable data, source authority.

See also

NEXT TERM llms.txt
→